Record Revolution is gone from downtown DeKalb, but if you walk by its former building, you’ll find another establishment that pays homage to past decades.

From The Heart Ware, 817 W. Lincoln Highway, is a custom tie-dye store that also sells clothing and accessories heavily influenced by ‘60s and ‘70s counterculture.

“I think it’s stuff for college-age kids,” said store owner Trish Jago. “We have ladies’ skirts, printed T-shirts and all the tie-dye stuff.”

The store, which officially opened Oct. 1, has a varied selection.

Among its items are wallets, purses, bags, patches, incense, ash trays, hemp necklaces, tie-dye shirts and a stoner trivia game.

Certain products are decorated with either peace signs, mushrooms or marijuana leaves.
There are also T-shirts sporting phrases like “Support Your Local Grower,” “Let’s Go Shroomin’” and “got dank?”

Since 1998, Jago has sold similar merchandise at music festivals like Summer Camp. This is her first owned and operated store.

“We want to be able to promote the tie-dying,” Jago said. “I think DeKalb has been lacking a store like this where kids can come and buy cool things.” From The Heart Ware offers patch-work for items like backpacks and bags, but its primary service is custom dying.

Customers can either request a design or tie-dye their own shirts right in the store. In the near future, Jago hopes to sell individual tie-dye kits for at-home use.

Jago said the store will continue to expand its inventory.

“As soon as we opened, people came in to check it out,” Jago said. “We’re getting more merchandise in all the time, so we’re adding new things every week.”

In addition, Jago plans to implement birthday party services where kids age five and up can make their own tie-dye shirts. During these parties, Jago will section off the adult-oriented merchandise.

The new owner is also looking for local crafters to do consignment work for a 50 percent cut.

Store hours are from 10 a.m. to 6 p.m. Tuesday through Saturday, although this may be subject to change.

“We’re thinking about extending the hours into the evening one or two days a week,” Jago said. “We’re also going to have extended holiday hours.”

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