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NIU has contract with Pepsi; Pepsi's Amp has disrespectful iPhone Application
Last updated on 10/18/2009 at 9:52 p.m.
There’s An App for That, and It’s Totally Lame
This past weekend, I came across an article about the new iPhone application by Amp energy drink called “Amp Up Before You Score.”
This application has a two-fold purpose.
When you see a female that you wish to penetrate, you decide which category (from a list of 24 possibilities) she best fits under.
Then, the application provides you with a “cheat sheet” including pick-up lines or insider information to help you smooth-talk your way into this lady’s pants.
For example, if you want to bang a Punk Rock Girl, “Amp Up Before You Score” provides you with a history of punk rock via Wikipedia, so you can impress her and open up her legs with your knowledge and insight into her very being.
And, if you do score, this app encourages you to brag about it to all your Twitter and Facebook friends.
Obviously this is an idiotic program which I doubt anyone would use.
That is not the point.
The point is, to quote an excellent movie (“Network”), “I’m mad as hell and I’m not going to take it anymore”.
The story gets even more interesting when you consider the fact that Northern Illinois University is a “Pepsi Campus.”
In 1998, NIU signed a 10–year contract with Pepsi; Pepsi agreed to give NIU at least $400,000 a year in exchange for “exclusive pouring rights.”
Well, NIU, I give you at least $10,000 a year (and that doesn’t even include books!).
The 12,950 female students who attend this school represent (at a low estimate) nearly $130,000,000 in tuition dollars.
Yeah, NIU, money talks. And maybe you shouldn’t be taking dirty money from a company that blatantly disrespects the gender that makes up over half of this school’s student population.
More like when. Because what woman can resist some dude who just “gets” her, ya know?
I searched very hard to find evidence of this contract renewal.
For the purposes of this blog, and because of word-of-mouth, I am assuming it has been renewed.
The last time I purchased a soda from a vending machine (September of this year?) it contained Pepsi products.
Sarah Bruhn,
senior
» Next Opinion Article: Ticket Sales for student events needs a better system
A real guy will speak from his heart- not his phone app and I don't blame women for being upset about this. As far as the major energy drinks are concerned, most do damage, and it's too bad most don't know about smarter alternatives. phkey.com
Ah, yes, using sex to sell products. As women, too many of us have become habituated to advertising that is sexist. Imagine if we only saw ads that promoted products on their merits alone. Thanks Sarah, for giving us a wake-up nudge. Let’s pass it on!
Ah, yes, using sex to sell products. As women, too many of us have become habituated to advertising that is sexist. Imagine if we only saw ads that promoted products on their merits alone! Thanks Sarah, for giving us a wake-up nudge. Let’s pass it on!
