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New! Info for High School Journalists
What's the
BIG
idea?
BIG
idea?
Accuracy checks
How accurate is your newspaper? And how do you tell? Once a story has been published, do you assume everything's fine if you don't hear differently. Actively seek readers' feedback.
One way to gauge accuracy is to send questionnaires to sources every day. The Northern Star sends accuracy forms - usually two or three a day - to random sources of different reporters. A clerk fills in the source's name, the story headline, the reporter's name and the date the story was published. The form is mailed to the source, along with a self-addressed, stamped envelope and a tearsheet including the story itself.
A sample form appears below. Editors, feel free to borrow it.
(Name of newspaper) staff members are concerned with accuracy and fairness in every story. As a recent newsmaker, you can help us. We would appreciate your taking a couple of minutes to fill out and return this form (use the back if you need more space). It's one way readers can let us know how we're doing.
Story headline: __________________________________
Date published: __________________________________
Reporter: ______________________________________
Was the story fair and accurate? YES NO
Comments:
Were all names and titles correct? YES NO
Comments:
Was the headline fair and accurate? YES NO
Comments:
Were you quoted accurately and in context? YES NO
Comments:
Did the story omit any information you believe was important to full understanding of the subject? If so, please explain.
Do you have ideas for other news stories you believe the (name of newspaper) should pursue?
Please return to:
(address / fax number)
Or, e-mail comments to: (e-mail address)