
| How to Edit a Story | How to Write Headlines | |
| Split Infinitives | 15 Tips for Better Headlines | |
| Misplaced Modifiers | Writing Cutlines | Northern Star Stylebook |
Excerpted from an article by Don Murray in "How I wrote the Story"
Before you read it:
Ask the reporter what it's about. If he can't tell you in one or two sentences,
he isn't focused enough.
Then read the story three times
1. For content
2. For structure
3. For language
Definition: inserting an adverb between the word to and the infinitive it governs. Also known as a split verb. It also can occur in multi-word verbs beginning with can, may, will, do.
Should writers ever do it? It's a matter of the ear. Lots of good writers split infinitives now and then, but always for good reason. It simply may sound better (notice I didn't say it may simply sound better). It may help avoid ambiguity. A split infinitive can put unusual emphasis on a verb if needed, as in I cannot bring myself to really like her.
Cases where a split infinitive beats the alternative
They said they would try to carefully dislodge the tangle of twisted
girders.
Without splitting, it would read ... they would try carefully to dislodge
or ... they would try to dislodge carefully.
The police wanted the children to really see the danger.
This is the only logical way to order this sentence.
I, Richard Nixon, do solemnly swear ...
I will always do it this way. (Use your ear. This just sounds better than I always will do it this way)
"To boldly go where no man has gone before" (any other way would sound silly).
In most cases, though, you shouldn't split infinitives. Examples:
Weak: The company hopes to substantially increase profits.
Better: The company hopes to increase profits substantially.Weak: They promised to at all times obey the law.
Better: They promised to obey the law at all times.
Best: They promised to obey the law always.
NEVER split an infinitive with not, never or always.
Those words naturally go before
the word to.
Weak: The mayor asked strikers to not insist on the picket line.
Better: The mayor asked strikers not to insist on the picket line.Weak: The president made sure to always receive his visitors at the door.
Better: The president always made sure to receive his visitors at the door.Weak: She advised parents to never let their children walk alone at night.
Better: She advised parents never to let their children walk alone at night.Weak: I can never seem to get this right.
Better: I never can seem to get this right.
Sources: "The Elements of Style," by Strunk and White; "The Word," by Rene J. Cappon.
The Star has trouble from time to time with misplaced modifiers. That means a clause that adds detail to a sentence is placed in the wrong spot. It's a basic grammar point that we shouldn't get wrong.
What's wrong with these sentences?
Problems with NIU's Student Association Senate elections Tuesday and Wednesday, which were declared invalid, stem from ballots that didn't match the number of signatures and a lack of staff to run the polls.
What was declared invalid? "Problems?" That's the sentence's subject. "Tuesday and Wednesday?" Those are the nouns closest to the modifier. The answer is "elections," although we're not nearly clear enough.
A better approach:
This week's Student Association Senate elections were declared invalid because ballots that didn't match the number of signatures and there weren't enough staffers to run the polls.
The NIU Parking Committee added 117 spaces available for commuter students, which were available Monday, near the Engineering Building and Chick Evans Field House.
We have commuter students being available Monday, when we mean to say the spaces were available.
Try this:
The NIU Parking Committee has created 117 extra spaces for commuter students.
The spaces, made available Monday, are located in two lots: one near the Engineering Building and the other at Chick Evans Field House.
The DeKalb City Council discussed plans for a new government access channel, which would give the city new programming options Monday during its informal workshop.
So, the city will have these new programming options only during the
workshop?
Try this:
The DeKalb City Council discussed plans Monday for a new government access channel, which would give the city new programming options.
Remember, place modifiers next to their "targets," the things they modify. Otherwise, this can happen:
Ocean engineer and explorer Martin Bowen spoke Tuesday on the maiden voyage of Titanic and the 1985 discovery of its remains in the Carl Sandburg Auditorium.
Adapted from "The Art of Editing," by Floyd Baskette, Jack Sissors and Brian Brooks
Functions of a headline
1. Attract the reader's attention
2. Summarize the story
3. Help the reader index the contents of a page
4. Depict the mood of a story
5. Help set the tone of the publication
Rules of good headline writing
1. Draw the headline from information near the top of the story
2. Build your headline around key words from the story
3. Include a subject and a strong verb (unless it's a label headline)
4. Remain neutral. Don't editorialize
5. Eliminate most adjectives and adverbs
6. Don't abbreviate unless the abbreviation is obvious to any reader
7. Use short, simple words
8. Never exaggerate
9. Don't sensationalize
10. Don't just fill a line. Say something. Don't pad with unnecessary words
11. Don't use last names that aren't easily recognized
12. Use single quotation marks, 'like this'
13. Don't write a question headline unless a subhead at least alludes to the answer in the story
14. Use present tense in almost all cases
15. Use a semicolon to separate two complete thoughts; think of them as two sentences
16. Always capitalize the word after a colon, even if it isn't a complete thought (unlike the rule for text)
17. Don't repeat words, unless done for effect. Don't repeat words in the subhead that appear in the main headline
18. Don't commit libel. Don't pronounce someone guilty unless they have been convicted in court
19. Don't parrot the lead - readers don't need to read the same thing twice
20. Don't miss the point: Read the story at least twice - and understand it - before writing a headline
21. Don't state the obvious
22. Don't rehash old news
23. Don't use "headlinese"
24. Don't write bad puns
25. Don't write bad puns using people's last names
26. Avoid bad taste
27. Avoid double meanings
Multi-deck headlines
Each line should be a unit unto itself. Eliminate bad breaks that can cloud
meaning.
| weak | better |
| Expanded Illinois doctors' malpractice strike threatened |
Doctors' malpractice strike in Illinois may expand |
1. Be sure you understand the story's point. In a news story, that information usually is found either in the lead or the nut graph. If the point is hard to find, the story might need some work.
2. Don't steal the writer's lead
3. Get to the point: What is the news?
Weak: Peters addresses stamp club
Better: Buy more stamps, Peters tells club4. Make every word count; don't pad
5. Know what's familiar to readers and what isn't
6. Be sure there's a subject and a strong verb
7. Avoid implied "is" verbs and -ing verbs (passive voice).
Weak:
Mayor on campus today
Rodman suspended again
Director feeling betterBetter:
Mayor visits campus today
NBA benches Rodman again
Director feels better8. Use present tense
9. Use short words
10. Don't use headlinese
Smith decries fiscal shortfall, eyes presidency
11. Label headlines always need a secondary headline to explain the story's point
12. Attribute opinions unless the story is on the editorial page.
Wrong: Earth will explode in 23 years
Right: Astronomer: Earth will explode in 23 years
or ... Earth has 23 years left, astronomer says13. Use a semicolon to separate two complete thoughts
Huskies win overtime thriller; freshman scores 42
14. Know the difference between clever and annoying
Weak: Craven's latest movie is a 'Screeeeeeeam!'
15. Watch for double meaning
Marijuana issue sent to joint committee
Dad wants 3 charged for sex with daughter
Disney keeps touching kids
Local woman spends summer in missionary position